Vocabulary

Juxtapose side by side comparison
Semiotics is the study of signs.
Representation is the way something or someone it portrayed this is open to the director or scrip writer/wardrobe department
Decode is when you decipher/ break something down from a coded form to a form that you understand.
Encode when you convert something into a coded form.
Iconic signs where the signifier resembles the signified, e.g., a picture.
indexical signs where the signifier is caused by the signified, e.g., smoke signifies fire.
symbolic : signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.
polysemic  something that has more than one meaning
synodoche  a kind of connotation in which a part is used for the whole (as hand for sailor).
co-notation the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.
de-notation  the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower.
Metonymy: a kind of connotation where in one sign is substituted for another with which it is closely associated, as in the use of Washington for the United States government or of the sword for military power
Mode of address this states that every piece of media adresses its audience in a specific way, making a link between producer and viewer
HegemonyThe predominant influence, as of a state, region, or group, over another or others. i guess this would refer to pressure /peer pressure.
verisimilitude The appearance of being true or real.